Bookcase London
Great choices, fantastic prices
An independent bookshop stands proud with the words ‘BARGAIN BOOKS’ emblazoned on its store front. Often at times, collections of books are placed on tables outside, showing varied items most other bookshops wouldn’t necessarily offer.
Since 1993, this Chiswick shop has the standard range of books found in the more common bookstores: I found many different genres, such as travel, health, and photography, to name a few. And yet, its ability to reveal a quirky esoteric novel still amazes the most loyal of customers. There’s no speciality in any specific genre – however, its classic literature scene is quite extensive. Its prices are another highlight too: with books usually £2 or £3, some even 99p, it becomes easy to simply grab as many as you can read. Additionally, the covers are different to the usual designs – it both allows the price of the book to be less, plus offers a unique edition of that novel, which some people might find interesting.
Bookcase replenishes their stock every day; coming back in two or three days almost guarantees a completely new browsing experience. Often at times, the familiar question about how independent bookstores perpetually seem to cope rears its head – a Waterstone’s peers over a few stores down. The answer: everything is constantly changing. Since e-books have become a shiny addition, that previous question has been put aside in place of a more pressing one of popular bookstores in the digital age. The independent scene is left alone, and thus thrives once more.
Bookcase have set up a website, where customers can research and purchase whichever books they have. It’s trying to adapt, but it shouldn’t need to – what’s that phrase: if it ain’t broke… It continues to be a mainstay on the Chiswick High Road; shops either side of have come and gone, but Bookcase has stayed for over two decades.
With technology on the up, it’s becoming less and less common to buy handheld books; to be fair, the online purchase is seamless nowadays. The number of people buying a book in a shop is less than the number a decade ago. However, Bookcase doesn’t fit that trend. I’ve found its core principles of hand-selling books combined with offering advice to customers offer that personal touch online services just haven’t mastered – and might not ever. Plus, I’m sure it’s fascinating to be known as ‘that indie bookstore down the street’.
268 Chiswick High Road, London, W4 1PD
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